A designer is someone who creates visual elements for a website. They create the look and feel of your site, including logos, icons, buttons, and other design elements that help communicate with visitors.
A good designer can make or break your business by creating an experience that makes visitors want to stay on your site longer and come back again in the future.
Just like we know good front-end developers and back-end developers are the backbones of any fully functioning website.
- Back-end developers (or back end) work on the back end or server side of things–they build databases, handle security issues, optimize performance, and more.
A Graphic Designer, UI/UX designer, and Banner Ad designer essentially provide the blood supply that the organs need to function on a day-to-day basis. Skill sets that a designer needs to have your website fully optimized.
A) Graphic Designer
A portfolio of work. This is the most important thing to look for when hiring a designer. If you don’t have any examples of their previous work, it’s unlikely that you’ll be satisfied with what they produce for your company.
Understanding of effective logos and illustrations. The best graphic designers know how to make their client’s brands stand out from the crowd by creating logos and illustrations that are memorable, eye-catching, and unique without being too complicated or confusing (and they also understand how these elements can be used effectively across different media).
Ability to communicate clearly with clients in order to ensure they understand exactly what they want before beginning any project work on their behalf; this includes explaining concepts/ideas verbally as well as visually through sketches or mockups which help illustrate concepts more clearly than words alone ever could!
B) UI/UX Designer
The UI/UX designer is the one who takes your project from the initial concept to its final form. They will work with you to create wireframes and mockups, as well as make sure that everything works seamlessly together. A good UI/UX designer should have skills in visual design, interaction design, and information architecture.
C) Banner Ad Designer
Banner ad designers are responsible for creating and editing banner ads that appear on websites. They’re also expected to have strong graphic design skills, knowledge of color theory and typography, an ability to edit photos, and an understanding of how all these elements come together to create a compelling advertisement.
Choosing the Right Designer
You may be wondering what to look for in a designer. If so, here are some tips:
1. Understand the different types of designers and their specialties
There are many different types of designers, each with their own strengths and weaknesses. A web designer will have different skills than an illustrator or graphic designer–and neither will be able to do everything you need done!
2. Look at portfolios
Portfolios can give you an idea of how well a particular person has tackled similar projects in the past (or even if they’ve tackled similar projects at all). They also show off any awards or recognition they’ve received from clients who were happy with their work. If there aren’t any online portfolios available on their website, ask them if they could send over some examples via email instead; this way you can check out as much detail as possible without needing to leave your desk chair!
3. Ask around
Don’t just take someone’s word when they say “Oh yeah my friend Bob is great at designing websites–he did mine!” Find out what other people think about Bob by asking around among friends/colleagues/family members who might have worked with him before (or maybe even know him personally). This way there won’t be any surprises later down the road when things don’t go exactly according to plan…because trust me when I say this happens more often than not!